Throughout my career as a writer, marketer, and fundraiser, I’ve been involved in projects of all kinds – from direct mail, email, websites, and more. See below for a sampling of my writing. More samples are available on request.
Digital Content
Branding/Story telling
As Manager, Results Marketing, at Pearson, I interviewed students to create success stories on Pearson’s Learning Makes Us blog.
A First Generation Student Gains Leadership Skills in the SGA
A Student Studies Economics to Learn About the World
Fundraising Appeals – Email
This fundraising email appeal was written right after COVID-19 hit the US and as Assistant Director of Annual Giving at the University of Southern Maine, I decided to change our approach from asking for scholarship support to asking for help for the Student Emergency Fund to help students affected by COVID. I ghostwrote this letter from the President.
COVID Fundraising Email Appeal
Fundraising Appeals – Direct Mail
The Gift of Education Is a Gift to us All
Engagement and Stewardship – Direct Mail
Love Is In the Air – Valentine’s Day Card to Donors
Thought Leadership Blog Articles
As a freelance content writer for WEX Inc., over the course of several years (2017 – 2019) , I wrote two articles per month for their corporate blog. I was provided with a topic, SEO keywords, and a word count and was responsible for researching topics (many I was unfamiliar with), interviewing subjects if necessary, and writing the article, incorporating the keywords as provided. Here is a sampling of articles I wrote during that time.
Blockchain and its impact on travel
The Future of Adventure Travel
Data Breaches at Major Hotel Chains Hits Travel Industry Hard
Print Advertising
As Copy and Content Manager at Martin’s Point Health Care, I wrote all marketing communications, including advertisements, direct mail, newsletter articles, and collateral.
Direct Mail
US Family Health Plan brochure
Website Content/ U/X content
As Digital Content Manager at TD, I partnered with U/X designers to come up with user experience content that helped customers find exactly what they were looking for quickly and without having to read paragraphs of content.
