Throughout my career as a writer, marketer, and fundraiser, I’ve been involved in projects of all kinds – from direct mail, email, websites, and more. See below for a sampling of my writing. More samples are available on request.
As Manager, Results Marketing, at Pearson, I interviewed students to create success stories on Pearson’s Learning Makes Us blog.
Fundraising Appeals – Email
This fundraising email appeal was written right after COVID-19 hit the US and as Assistant Director of Annual Giving at the University of Southern Maine, I decided to change our approach from asking for scholarship support to asking for help for the Student Emergency Fund to help students affected by COVID. I ghostwrote this letter from the President.
Fundraising Appeals – Direct Mail
Engagement and Stewardship – Direct Mail
Thought Leadership Blog Articles
As a freelance content writer for WEX Inc., over the course of several years (2017 – 2019) , I wrote two articles per month for their corporate blog. I was provided with a topic, SEO keywords, and a word count and was responsible for researching topics (many I was unfamiliar with), interviewing subjects if necessary, and writing the article, incorporating the keywords as provided. Here is a sampling of articles I wrote during that time.
As Copy and Content Manager at Martin’s Point Health Care, I wrote all marketing communications, including advertisements, direct mail, newsletter articles, and collateral.
Website Content/ U/X content
As Digital Content Manager at TD, I partnered with U/X designers to come up with user experience content that helped customers find exactly what they were looking for quickly and without having to read paragraphs of content.